Easy Tiger

Easy Tiger is a personal brand experiment born from my passion for ceramics. It serves as a creative playground where I merge my tactile work with my design expertise. As an evolving project, this project allows me to explore a more whimsical, organic visual language anchored by my own hand-drawn illustrations, that reflects the hand-thrown nature of the physical pieces I create.

Role

Brand identity

Creative direction

Illustration system

Challenge

Without the constraints of a traditional brief, I aimed to build a visual language that felt "alive" capturing the playful, unpredictable spirit of the pottery wheel.