tef.lach@gmail.com
+972 54 944 1878
© 2025 - 2026
Easy Tiger is a personal brand experiment born from my passion for ceramics. It serves as a creative playground where I merge my tactile work with my design expertise. As an evolving project, this project allows me to explore a more whimsical, organic visual language anchored by my own hand-drawn illustrations, that reflects the hand-thrown nature of the physical pieces I create.
Brand identity
Creative direction
Illustration system
Without the constraints of a traditional brief, I aimed to build a visual language that felt "alive" capturing the playful, unpredictable spirit of the pottery wheel.


