James Allen

(Acq. by Signet) James Allen is a rapidly growing e-commerce retailer specializing in engagement rings and conflict-free diamonds, known for its interactive 360° HD display technology.

As Art Director, I established the brand’s visual identity and oversaw its consistent implementation across all touchpoints. I managed the design team to produce impactful marketing campaigns and guided photoshoot activities, including model casting and wardrobe styling, to ensure a cohesive brand aesthetic.