Matiere

Matiere is a premium skincare concept built around the philosophy of substance and raw materiality. The brand identity was designed to bridge the gap between nature and science, celebrating the tactile quality of the ingredients.The visual system extends across physical packaging, e-commerce platforms, social media campaigns, and spatial branding, creating a cohesive, immersive world that feels as potent as the products themselves.

Role

Branding

Packaging design

Marketing design

Product design

Challenge

The challenge was to create a unique identity by visualizing the feeling of the product rather than just its function.